Sterling Silver appealing to young consumers

Sterling silver jewelry is synonymous with class and style in the world of fashion.
One of the reasons sterling silver jewelry is so popular is its affordability and versatility. Sterling silver can be crafted into many different jewelry items including charms, rings and chains. Silver jewelry is often mistaken for other more precious metals including white gold and platinum.

Sterling Silver is a mixture of fine silver and other metal alloys. Sterling is usually combined with copper to make the jewelry more long lasting and durable. Sterling silver jewelry is usually marked on the inside to indicative of its purity. Sterling silver jewelry made of just the right combination of silver and metal allows a jeweler to create a long lasting, durable piece that is shiny and brilliant enough to be mistaken for more expensive precious metals. Sterling silver is more likely to tarnish over time because of the presence of copper.

Certain maintenance measures need to be taken to care for sterling silver jewelry. To prevent unsightly tarnishing, it should be washed with water and a mild detergent after it is worn, and since it is softer than some other precious metals, abrasion and shock to the piece should be prevented to avoid scratching or marring its surface. In the event that tarnishing does occur, sterling silver jewelry can be polished to restore it to its former sheen.

When buying silver jewelry, you should be prepared to take your time to select quality pieces, just as you would if selecting a more expensive jewelry item. Young consumers are often attracted to sterling silver jewelry because it is so affordable and beautiful. Sterling silver also comes in many contemporary and modern designs which are appealing to young consumers.